FOR IMMEDIATE RELEASE:
GOURMET LIVE FOR IPAD NOW AVAILABLE ON THE APP STORE
Innovative App and Experience Presents Rich Food Content and Rewards Users in New Ways
New York, NY, September 23, 2010 – Gourmet Live, an innovative app and digital content experience from Condé Nast, is now available exclusively for iPad on the App Store. The Gourmet Live App lets users express, share and explore their passion for every aspect of food and food culture in a brand new way, utilizing social networks and innovative gaming tools to serve content that will ultimately create a personalized experience.
Gourmet Live is full of brand new and classic stories, recipes, videos, slideshows, and more. Content is organized by hot topics and relevant themes and is engaging and entertaining. Enjoying the app unlocks new content as users earn Rewards — such as a collection of insider grilling tips just in time for tailgating season or recipes for the holidays — that are immediately useful and truly rewarding.
"This app brings together the key components of a good meal — great company through access to social networks, the best ingredients in the form of fantastic content, and a beautiful presentation," said Juliana Stock, General Manager of Gourmet Live, and Creative Marketing Director for Condé Nast Consumer Marketing. "We’re serving up content developed exclusively for Gourmet Live and curating the great content of Gourmet magazine in reimagined ways."
The Gourmet Live App will feature a new cover every day. The content will update frequently, with all-new stories and recipes at least once a week. As users stay engaged and keep using the app regularly, Gourmet Live will be able to serve content to match their interests and preferences.
Read about how the Obamas’ eating habits reflect on national food trends. Hear a four-time Oscar nominated actress talk about her love of food, family and butter. Follow one man’s quest for authentic British food in NY and LA. Try out a collection of fall cocktails designed by a James Beard-honored mixologist, and more!
The Gourmet Live App is available for free from the App Store for iPad or at www.gourmet.com/app.
Gourmet Live is free to download and content is available without registration, however social sign-in to Facebook or Twitter is required to access the interactive features of the app, such as saving a Favorite article or recipe or viewing your Rewards. Rewards are earned through exploration, and that activity can be shared on Facebook or Twitter. Users can update and access their sharing preferences anytime through the profile tab on Gourmet Live.
Users who do not have an iPad can find highlights of Gourmet Live content on the blog at http://live.gourmet.com and can sign up for Gourmet Live alerts and news. Content partners in the launch season will include Epicurious.com, Concierge.com, Seriouseats.com, and Eater.com.
Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement.
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PRESS CONTACTS:
Mistrella Murphy – 212.286.2606 or mistrella_murphy@condenast.com
Gaia Filicori – 212.286.6492 or gaia_filicori@condenast.com
Condé Nast to launch Gourmet Live
A unique digital content product to engage users
in a new way
NEW YORK, June 22, 2010 – Condé Nast will introduce Gourmet Live, an entirely new digital content product, it was announced today by Charles H. Townsend, President and C.E.O. of the company. Gourmet Live is an immersive and interactive content experience built on an ever-expanding collection of articles, menus, photos, videos and more, encouraging social connectivity and sharing, and game play. It brings together branded high-quality content, social and location-based technology, as well as monetization structures new to Condé Nast, like virtual currency, that are typical in digital economies like gaming.
“By focusing on a new way to meet consumer needs, tap into our deep branding, and approach our content differently, we came up with a product that reimagines Gourmet and revalues engagement,” said Townsend. “We are extremely pleased with the magazine apps we have developed as part of our R&D efforts, however Gourmet Live is profoundly different. We approached this like a tech company, utilizing the rich assets of a media company, keeping Condé Nast at the forefront of content innovation.”
Gourmet Live is the result of a collaboration with Activate, a strategy and technology consulting company, and will be developed in HTML5 with the goal of being available across a variety of platforms and devices. It is expected to launch in the fourth quarter of 2010. It will be free to download, with registration required, followed by paid content options.
“While we believe many of the 5.5 million passionate Gourmet readers will enjoy this product, we also think a new generation of users who recognize the brand and appreciate food, social media, and excellent content will be brought to the table as well,” added Robert Sauerberg, Group President, Condé Nast Consumer Marketing. “Analytics will allow us to iterate quickly, make changes and modify business models based on consumer usage.”
The Gourmet Live app offers a clean and intuitive reading experience, realtime processing that delivers curated content based on behaviors, social connections, payment, location and more. For information and a demo visit http://live.gourmet.com.
Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement.
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PRESS CONTACTS:
Maurie Perl, Senior Vice President and Chief Communications Officer, (212) 286-5893 maurie_perl@condenast.com
Mistrella Murphy, Senior Executive Director of Corporate Communications, (212) 286-2606 mistrella_murphy@condenast.com
