Gourmet Live Blog

The Cult of Couponing

The full-length version of The Cult of Couponing by Kelly Senyei appears in the current issue of Gourmet LiveDownload the free Gourmet Live app to get this story and more.

Photo: Michelle Pedone/Getty Images

But extreme couponers are taking cost cutting to a whole new level, implementing a strategy in which they match a batch of the same coupons with store sales. And unlike the average coupon user, extreme couponers aim to buy multiples of the same sale items. Their bulk purchases are then added to their expansive stashes, which resemble mini–supermarkets in their own homes. Bottom line: Buy low, and buy lots.

Gourmet Live’s Kelly Senyei investigates the link between extreme couponing and diets to discover that halving your budget doesn’t necessarily mean doubling your waistline. Discover the tips and tricks for buying cheap while avoiding a junk food-only diet.

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