The two girls standing ahead of me take turns snapping photos of each other in front of the bakery case. The wait is less than ten minutes. Not bad for a Thursday at 1:30 p.m. They reach the front of the line and make their selections. “One pink,” the girl says. Two words and a gesture toward the glass cupcake case is all it takes. I have now arrived at what is arguably the Mecca of couture cupcake hysteria.
In the second in the series Five Food Trends that Need to Die, Gourmet Live explores the catalyst behind the couture cupcake craze and highlights the upcoming trends that could overturn this confectionery cliché.
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