We wanted to offer a quick note to acknowledge the discussions and media posts regarding a collection that was in our last release featuring cocktails. To be clear, nothing in Gourmet Live’s first release or as of this posting has included sponsorship.
We will be absolutely explicit in making sure any sponsorships in Gourmet Live are clearly marked and that there’s no confusion regarding their presence in the app. We will definitely be introducing sponsorships soon, and we feel very strongly that they’ll be valuable and rewarding, in keeping with the whole spirit of Gourmet Live. So rest assured that we intend to be 100% transparent any time sponsorships appear in Gourmet Live, because that’s what is best for the community and for sponsors.
We also believe when we do make mistakes – and this was an honest mistake – to fix them promptly. We have added an update to the blog and in the app article pertaining to this collection and we apologize for the error.
On a lighter note, we released our second update to the app, which is filled with brand new content to explore and rewards to earn and share. As always, we look forward to your comments and feedback.
UPDATE 10/8/2010: As of this post update, Gourmet Live has begun to introduce Sponsorship. Readers will gradually notice this start over the weekend and into next week. As stated in our original post, Sponsor participation is in keeping with the spirit of Gourmet Live and clearly indicates the brand we are very happy to be working with in this new way.
